Senior Copywriter

Company: 
PacificSource Health Plans
City: 
Springfield
State: 
OR
Categories: 
Type: 

Job ID: 2017-5E Regular/Full-time  Hiring Pay: $65,000-$80,000

Overview:

Develop concepts and write high-impact copy for advertising and marketing communications needs. Work with fellow creatives to develop solutions for all health insurance lines of business, actively contribute to the development of original solutions, and create polished, final deliverables. Responsibilities will include brainstorming, strategy collaboration, and copywriting for: print and digital advertising; naming and branding; websites, social media, and collateral. S/he will be comfortable presenting copy and concepts to our Creative Director, the Marcomm team, and our internal clients.

Responsibilities:

Responsible for content creation and working with members of the creative department to deliver effective marketing copy that enhances the end user experience.

Develop health insurance communications to assist in building our brand and helping our members understand their health plan benefits.

Concept and collaborate with team members to ensure the best solutions, including writing copy for ads, direct mail, sales collateral, digital media, and other marketing communications.

Understand customer personas across a number of markets and disciplines.

Research industry trends to identify topics and concepts that appeal to our customers.

Collaborate with the marketing team to understand strategy.

Develop creative concepts and persuasively sell them to internal teams.

Proof and revise projects, prioritizing feedback and revisions.

Ensure work is error-free.

Supporting Responsibilities: 

Maintain professional, service-oriented relationships with customers throughout the organization.

Provide coaching, training, and leadership to other Marketing Communications staff and company employees related to the communication style guide and written communication in general.

Develop an understanding of regulatory requirements as it relates to writing health insurance marketing.

Meet department and company performance and attendance expectations.

Follow the PacificSource privacy policy and HIPAA laws and regulations concerning confidentiality and security of protected health information.

Perform other duties as assigned.

Qualifications:

Work Experience: At least 7 years advertising/marketing experience required. Health insurance experience preferred.

Education, Certificates, Licenses: BS or BA required, preferably in English, Marketing, or related field. 

Knowledge: Advanced copywriting for a variety of mediums, creative problem-solving, and organizational skills. Excellent written and verbal communications skills. Capable of quickly breaking down complex concepts and ideas into easy-to-understand messages. Expertise in Microsoft Office; Adobe Creative Suite knowledge a plus. Must be self-motivated, able to work both independently and as a team member. Ability to follow operational policies and procedures. Ability to balance multiple projects and priorities to meet deadlines. Ability to work across departments at all levels. Accuracy of all information published, printed, or otherwise distributed. 

Requirements: You must have a solid portfolio that displays several years’ worth of published advertising and marketing copywriting.

 

Competencies 

Our Values 

  Adaptability

  Building Customer Loyalty

  Building Strategic Work Relationships

  Building Trust

  Continuous Improvement

  Work Standards 

  Contributing to Team Success

  Planning and Organizing

 

 

We are committed to doing the right thing.

We are one team working toward a        common goal.  

We are each responsible for our customers’        experience. 

We practice open communication at all        levels of the company to foster individual, team and company growth.  

We actively participate in efforts to improve our many communities-internal and external.  

We encourage creativity, innovation, continuous improvement, and the pursuit of excellence.

 

 

Environment: Work inside in a general office setting with ergonomically configured equipment. Travel is required approximately 5% of the time. 

Physical Requirements: Stoop and bend. Sit and/or stand for extended periods of time while performing core job functions.  Repetitive motions to include typing, sorting and filing. Light lifting and carrying of files and business materials. Ability to read and comprehend both written and spoken English. Communicate clearly and effectively. 

Disclaimer: This job description indicates the general nature and level of work performed by employees within this position and is subject to change. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Employment remains AT-WILL at all times. 

PacificSource is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, sexual orientation, gender identity or age.

 

Application Instructions: 

Apply online at: http://tinyurl.com/ybrre7oh