Communications and Marketing Intern

Friends of the Children

Friends of the Children is a national nonprofit that is breaking the cycle of generational poverty by giving children facing the highest risks the ability to create a new story. We do this by providing the most vulnerable children with a long-term, salaried, professional mentor, who we call a “Friend,” from kindergarten through high school graduation, 12 ½ years – no matter what. 


   Evaluations on youth who complete the Friends of the Children program show that: 


   83% graduate from high school 

   93% avoid the juvenile justice system 

   98% avoid early parenting 

   We aren’t just changing the stories of children facing the highest risks. We’re changing the collective stories of our community for the long run. Our work is focused on one child at a time, but it affects everyone. 


   Our mission 


   Friends of the Children is a national nonprofit whose mission is to provide the most vulnerable children a nurturing and sustained relationship with a salaried, professional mentor, called a Friend, who teaches positive values and has attainable expectations for each child to become healthy, productive members of the community. 


   Our sites 


   Our successful model is now in 15 locations, including four sites in Oregon (Portland, Gresham, Klamath Basin and Central Oregon); Austin, TX; Boston, MA; Charlotte, NC; Chicago, IL; Harlem and the South Bronx, NY; Los Angeles and San Francisco, CA; Seattle, WA; Tampa Bay, FL; and Cornwall, United Kingdom. 


   Basic Function / Position Objective: 


   The Marketing and Communications Intern is responsible for developing and executing plans to reach the organization’s strategic goal to brand Friends of the Children as one of the most recognizable and respected nonprofit organizations in the nation. 


   This position reports to the National Director of Marketing and Communications and is accountable for both quantity and quality of public-facing communications, including social media, website, email, fundraising and earned media. The position will work closely with the Director in executing strategies to ensure increased awareness translates into increased donation support. 


   Essential Functions and Responsibilities: 


   Develop content development for website, e-newsletter and social media channels. Write original content. Identify and follow up with content providers (staff, volunteers, community leaders) to ensure diverse voices are represented. Ensure website and social media content are current, engaging and accurate. 

   Provide coaching and accountability to ensure content supports organizational messaging strategies. 

   Manage editorial calendar and grow social media following. 

   Identify opportunities for press coverage, draft press releases, develop media lists, track media coverage, potentially pitch reporters’ stories and make follow up calls to encourage coverage of newsworthy events. 

   Manage photo library, storybank and spokesperson database that is in line with institutional privacy policies. 

   Write content for communications toolkits for network chapters and affiliates. 

   Assist in populating a metrics dashboard for key marketing and social media activities, including website, e-newsletters, and social media channels. 

   Identify opportunities to nominate Friends of the Children and its key supporters for awards and recognition. Prepare nomination/application materials. 


Experience, Skills and Knowledge: 


   Experience with communications directed at diverse constituents and market segments. 

   Understanding of and experience working with diverse communities, low-income communities, social justice advocates and diversity/inclusion initiatives a plus. 

   Strong computer skills are essential: Microsoft Office Suite, Adobe Creative Suite. 

   Wordpress, Craft CMS, or other web design skills preferred. 

   Outstanding written and verbal communication skills. 

   Excellent project management skills – strong attention to detail and ownership for project timelines. Ability to effectively manage several projects concurrently, meet deadlines and communicate status      effectively. 

   Self starter with high level of initiative and willingness to learn. 

   What to Expect from Internship: 


   Gain an understanding of important social and economic issues our youth face and how our program helps end the cycle of generational poverty. 

   Weekly one-on-one interaction with the Director, national communications consultant and marketing manager to discuss projects and opportunities for creative input. 

   Final project (TBD) to be presented to the Friends of the Children executive team and other stakeholders which can be used as part of professional portfolio/writing sample. 

   Interact with the national team on activities related to fundraising/development, marketing, research, program evaluation, policy and nonprofit management. 

   Identify and interview executive team staff, high-profile Friends of the Children experts, stakeholders and partners. 

   Develop suite of communications skills that will translate in a marketing, strategic communications, development/fundraising, journalism and/or nonprofit management setting. 

   Gather source material from a wide variety of traditional and non-traditional outlets. Develop a compelling, conversational writing style that will benefit him/her in whatever career he/she seeks. 

   Opportunity to attend a variety of Friends of the Children-related events and learn about no-cost professional development opportunities. 



   Currently enrolled in undergraduate or graduate-level marketing/business, communications, public relations or journalism classes or program at an accredited community college or university. 




   Valid drivers license, insurance, and working automobile required. 


   Dates of Internship: September -December 2018 (dates negotiable) 


   Compensation: $15/hour for 20 hours/week (flexible up to 30 hours/week) 

Saturday, September 1, 2018