Ensures the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and Help inform/craft engagement frameworks
Help craft media partner briefs, playing a key role in the IMC media process
Provide media thought starters to the creative teams
Help creative teams develop their ideas by incorporating media strategy & partner recommendations
Work closely with the creative team, social strategist and community manager to develop earned media strategies
Develop relationships with key media vendors (Facebook, Twitter, Google, Outbrain, Taboola, etc) to understand their: core offering, targeting, new innovations, pricing, etc
Plan and buy all paid social efforts
Work with the data group to track, measure & optimize media programs
Job Specifications / qualifications:
1-2 years in media planning/buying with a focus on paid social. Ideally this person would be someone who has a media foundation across all channels (knows the current market, ad technology & has good partner relationships) but looking for a more creative role. Experience with Facebook, Twitter and other relevant social ad buying platforms is required.
Organized - this person will likely work across a lot of brands at the agency and will be meeting with a lot of partners. They’ll need to be buttoned up.
Strategic - This person will be creating media recommendations that are strategically in line with the brand positioning and engagement framework.
Creative - This role will work closely with the creative department. They will help spark new ideas and help develop media thinking around existing ideas.
Entrepreneurial - Because this is a somewhat new role and new offering, we’ll have to figure things out along the way.
See original posting and apply online at: http://droga5.com/careers/217251/