NTERN WORKSITE LOCATION: Portland, Oregon
DATES OF INTERNSHIP: February 10th - June 10th (Dates flexible)
LENGTH OF INTERNSHIP: 5 months, flexible
INTERNS SUPERVISOR: Lending and Education Program Officer MCNW
FUNDING AVAILABLE FOR THE INTERNSHIP: This is an unpaid internship
Mercy Corps responsibilities
For the duration of this internship assignment the intern will receive:
Workspace and computer within Mercy Corps Northwest Office
Intern will remain responsible for all costs associated with:
Transportation to and from the office
All other costs associated with this internship
Mercy Corps Northwest’s (MCNW) programs create opportunities for low-income individuals in Oregon and Washington to overcome barriers preventing them from building stable, productive futures. We do so through small business development and community integration initiatives.
In the next 3 –5 years, MCNW’s vision is to scale its services out to the rest of Oregon. Our website will play a vital role in helping us achieve this goal. We have identified a unique opportunity to improve the website by revising our web content. Our goal is to re-structure and simplify our content by identifying key messages, words and phrases that:
Connect with the messages and words our client demographic uses to search for program opportunities, and
Tells the story of MCNW and our programs in a way that evokes proper and persuasive imagery in the minds of community stakeholders – compelling them to join our cause and to access our programs.
We are also seeking to craft content in a way that educates and creates transparency around complex economic issues that would otherwise prevent low-income populations from accessing the same opportunities available to higher income individuals.
We’re looking for a skilled and talented writer to help us with our web content revision project. We’re interested in students who are conceptual thinkers and can bring vision, inspiration and insightful strategic thinking to the challenge of communicating our programs to low-income entrepreneurs and community stakeholders in new ways.
In this internship, you will:
Research messages that connect with our client demographic
Assist the Project Manager and Program leads in reviewing web content to identify key messaging and phrases that connect with client and donor demographics
Collaborate with the Project Manager to brainstorm ideas and concepts that push our thinking forward and help us develop a creative web-content strategy
Conceptualize and craft strategic copy that is creative, brand appropriate, meets program needs and most importantly, drives the intended action or emotions we want to convey to our audience
Create compelling content with a consistent eye for educating clients and community stakeholders
Develop key phrases, messages & best-practices guide to train staff on how to make future edits to web content that remain consistent to creative and marketing strategy for the web
The Copywriter internship is designed to offer current college students or recent graduates the opportunity to learn about a career in copywriting and marketing within the non-profit sector. You will have the opportunity to participate in a real world project, providing you the chance to show off your skills and build your professional portfolio. As a MCNW intern, you will work side-by-side with professionals inside a cross-functional team and learn the unique perspective and dynamic of working with a non-profit agency. You will be able to explore and drive innovation around content design within an environment that provides positive feedback and support.
Report based on research that identifies the key program messages and phrases to be used on web to connect with client demographic
Maintain personal library of reference material related to MCNW programs
Participate in meetings as needed
Provide message development, copywriting and editing of web page content
Develop guide on key messages, phrases and best practices to train staff on how to make future edits to web content that remains consistent with creative and marketing strategy for web
IDEAL CANDIDATE SHOULD POSSESS THE FOLLOWING QUALIFICATIONS:
Undergraduate/graduate study, complete or in progress, in Communications, Marketing, Journalism or related field.
Strong command of English language (including spelling, grammar, punctuation)
Strong writing skills: concepting, writing, editing, and proofreading, including ability to write for diverse audiences
Ability to create pictures with words
Basic internet and email literacy
Strong understanding of elements of design and branding
Ability to form strong relationships and work collaboratively within a team
Ability to manage own workload and deadlines, and receive constructive feedback on work
Ability to effectively present information in one-on-one and small group situations to Project Manager and other employees of the organization
Portfolio of work reflects intelligent thinking, innovation, and a clear understanding of creative strategy
STANDOUT CANDIDATES WILL POSSESS:
Passion for the craft
Willingness to take risks
Appetite for new ideas
A collaborative spirit
An awesome personality: which includes being flexible, efficient, forward thinking, design minded, solution oriented, proactive, eager to learn, conceptual, able to listen deeply and have fun
Mercy Corps interns and volunteers represent the agency both during and outside of work hours and are expected to conduct themselves in a professional manner and respect local laws, customs and MC's policies, procedures, and values at all times and in all in-country venues.
Portland, , United States
Apply on-line at mercycorps.silkroad.com Tracking code: 218972-927