Creative Strategist

The Washington Post/WP BrandStudio
New York

The Washington Post’s in-house creative agency, WP BrandStudio, is seeking a Content Strategy Writer to play a central role on the pre-sale creative team. This role will focus on writing creative proposals/pitches for custom multimedia native advertising programs, working with members of Sales, Production and Design teams to develop and articulate ideas for industry-leading branded content campaigns.


Responsibilities include:

Research and write pitches and proposals for concepts that meet client and market needs and position The Washington Post as a leader in innovative native advertising solutions

Generate sophisticated, compelling, deeply researched and thought-out concept- and story-driven ideas that align with client goals and the interests of The Washington Post’s readers

Communicate concepts, ideas and rationale to project stakeholders; lead concept presentations to internal teams and to clients/brands/agencies

Inform clients on branded content best practices, assess program objectives and provide insights and recommendations

Stay up-to-date on content marketing and native advertising trends and competitors’ programs

Write long- and short- form content as needed


Requirements include:

Minimum of a Bachelor's Degree

2+ years of experience creating intelligent, sophisticated long- and short-form content, ideally in a full-time writing or editing position at a publisher, agency or PR firm

Self-motivator with strong creative and strategic thinking skills, exceptional writing skills, impeccable grammar and punctuation, a clear understanding of the relationship between words and visuals, a curious and proactive mindset and a drive to create good work

Ability to organize and present thoughts across a presentation format, communicate ideas with clarity and support them with an appropriate level of detail

Ability to write and research across multiple verticals and industries such as business, tech, finance, science, energy, defense, travel, education, luxury, culture, history and psychology

Ability to effectively write to audiences from consumer to thought-leadership to B2B

Ability to conceive and describe program elements such as articles, interactive infographics, personal profiles, social media campaigns and live action, motion graphic and 360º video

Ability to explain multiple facets of an idea, from what it is and what it will look like to what the reader experience will be and why it will effectively deliver on the client’s goal

Interest in, excitement for and familiarity with the custom content space and out-of-the-box execution ideas

Success prioritizing and managing multiple simultaneous projects to meet deadlines in a fast-paced environment

Demonstrated understanding of basic marketing principles and how to use qualitative and quantitative information to develop successful solutions and pitches

Experience with sales and across both journalism and advertising/marketing a plus

The Washington Post was named the #1 Most Innovative Media Company of 2015 by Fast Company – an award reflective of our dedication to transformation, integrity and quality. We are combining our agile, high-performance engineering team with 138 years of world-class journalism to deliver quality content and innovative experiences. We offer an array of products and services including The Washington Post newspaper, The Washington Post app, Washington Post Classic app,, WP BrandConnect, Washington Post Live events and Post TV, yet our approach is always the same– shape ideas, redefine speed and take ownership. Every employee, every project, every day.

Application Instructions: