Intern: Paid Social Media (Summer 2017)

Company: 
Sprinklr
City: 
San Francisco
State: 
CA
Categories: 
Type: 

Description

Intern, Strategic Advertising Services 

Sprinklr is 1200 employees strong, valued at $1.8 billion, and one of the fastest growing companies in the history of enterprise software.

In the age of the empowered and connected customer, we know that every experience a customer has with a brand matters...a lot.

That’s why -- from the very beginning -- Sprinklr set out to build a powerful, agnostic, and first-of-its-kind “social operating system” that integrates with an organization’s existing tech infrastructure and allows employees across the front office to collaborate more effectively and deliver superior customer experiences across every social channel.

Today, we’re revolutionizing customer engagement in 75+ countries for more than 1000 of the most recognized brands, including Nike, JPMorgan Chase, Verizon, McDonald’s, Microsoft, P&G, Uber, and more than 50% of the Fortune 50.

We’ve spent the last six years building the world’s most complete enterprise social technology. Now we’re leveraging that market-leading position to help the biggest brands on the planet take on one of the largest opportunities ever in enterprise software: unifying the front office.

And we’re bringing the very best talent in the world together to get there.

Meet our Strategic Advertising Services Team! 

Our department is a group of advertising experts who manage our strategic clients’ budgets across social platforms. We are a resource for large advertisers who do not have a team with the skill set to run their own campaigns, but want to take advantage of the Sprinklr platform.

Clients include Fortune 500 companies across tech, finance, retail, gaming, health, and telco verticals. We provide cross-platform strategy, creative services, test and learn development, execution, and ROI analysis. We work with our platform partners and the development team to drive the Sprinklr ads module forward as a best in class media solution that integrates with front office tasks such as customer service.

What You'll Do

The Social Media Intern focuses on learning and applying Sprinklr/SAS and industry best practices to media campaigns, whilst supporting media managers with client needs.

They support senior analysts and media managers with day to day account management to ensure client expectations are met and campaigns are flawlessly executed. 

Detailed Description of Role

Sets up Social Media DR, Brand and engagement campaigns through Sprinklr Paid Media tool on: Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube

Monitors day to day optimization, delivery and results

Optimizes campaigns daily, monitoring performance against campaign KPI’s, trends in conversion metrics and CPC fluctuations

Analyzes correlations between the various platforms to identify patterns and conversion attribution

Ensures that all campaigns are delivered effectively and profitably and identifies any areas which require support

Creates client reporting which includes data and results on all testing in-line with the client’s objectives

Actively make sure that you are knowledgeable on all Sprinklr software products

Actively make sure you are knowledgeable on at least one channel’s ad products package.

Essential Attributes:

A./B.S. required in a relevant course of study (ex. Statistics, Math, Communications, Business, Marketing, Finance, Psychology etc.)

Highly Analytical

Exceptional Attention to Detail

Innovative when it comes to data; able to think outside the box and discover new trends and opportunities

Well organized, efficient and able to meet strict deadlines

Strong excel skills – pivot tables, VLOOKUP’s etc.

An ability to proactively manage and optimize campaigns and report on campaign performance

The ability to be a fast learner and to put those things in practice efficiently

You know You're Successful if….

- You manage an account in the 1st month in

- Deliver 100% on each allocated account

- Work with management on Process & platform improvements 

 

Deadline: