Food. Purpose. You.
We serve the world by making food people love. As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Old El Paso, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.6 billion during fiscal 2016.
We seek out the best talent, provide them with rich development resources, support, and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who are leaders, innovators, and want to be part of a company that serves the world by making food people love.
Located in Berkeley, CA, Annie’s Inc. is a natural and organic food brand offering great-tasting products in large packaged food categories. Annie’s products are made without artificial flavors, synthetic colors and preservatives common in many conventional packaged foods. Additionally, Annie’s sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie’s offers over 300 products and is present in over 70,000 retail locations in the United States and Canada. Founded in 1989, Annie’s is committed to operating in a socially responsible and environmentally sustainable manner. Annie’s is a proud member of the natural and organic portfolio of General Mills. For more information, visit www.annies.com.
Our company mission is to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet. We are focused on building a successful and growing business in pursuit of our mission. We strive to be a responsible company that evaluates our success not only through financial measures, but also through our social and environmental impacts.
We’re looking to hire a talented, self-motivated individual for a full-time summer internship that will support the marketing communications team to deliver on the needs of the brand. This position works collaboratively across the marketing department to provide support in social media, advertising/digital marketing, PR, cause marketing, consumer insights, and general administration.
By the end of the internship you will:
Have a solid understanding of consumer-driven CPG marketing
Know how to use marketing research to assess consumer needs
Learn to bring to life Annie’s brand voice & positioning, acting as a consumer ambassador for the brand
Help create on-brand content to help Annie’s reach new consumers
Confidently present recommendations in team settings
Advertising and Digital Marketing Support
Assist with creation and scheduling of email marketing campaigns
Proofread communication materials
Edit digital content & information on Annies.com
Assist in tracking program results and periodic reporting
Understand and identify trends
Social Media Support
Assist with copywriting, content development and execution
Assist with photo shoots
Assist with organizing all content on portal
Help organize content calendar
Assist with sweepstakes & contest fulfillment
Assist with production & editing of short videos
Research best practices and platforms in social media
Influencer & PR Program Support
Help research and source bloggers to partner with Annie’s
Assist with email and content calendars
Assemble custom mailers
Ideate potential PR news hooks
Provide weekly alerts on breaking category news (industry, competition and trends)
Design and execute consumer research studies to answer business questions
Review research results and make recommendations for the team
Assist in shipping and fulfillment of marketing materials, including Consumer Relations team
Assist in creation of PowerPoint presentations
Assist with cause marketing program donations and sponsorship
The ideal candidate is creative, has a good sense of humor, and has a keen interest in marketing for a values driven organization and possesses the basic knowledge of marketing principles through coursework or prior work experience.
Rising Junior or Senior that is pursuing a Bachelor’s degree in Marketing, Communications, or related field
Excellent attention to details with strong organizational skills
Ability to multi-task with excellent follow-through and task completion
Strong oral and written communications skills – writing samples may be requested
Strong team player, ability to work with diverse cross-functional teams
Problem solver; able to work independently to produce quality results
Thrives in fast-paced environment
Curious to learn from and engage with consumers
Interest in natural and organic food industry
Innate social media user (if you blog, send us the link!)
Proficient in Microsoft Office applications: Word, Excel, PowerPoint, Outlook
Demonstrated experience with at least one product in the Adobe Creative Suite (Photoshop, etc.)
Some experience with content management systems like WordPress
Basic HTML skills a plus!
Marketing Communications Intern
Food. Purpose. You.