Media Strategy Specialist

Disney ABC Television Group

Job ID 493598BR

Location Burbank, California, United States

Business Media Networks

Brand Disney ABC Television Group

Date posted 10/02/2017


The Disney Channels Worldwide and Freeform Media Specialist will work closely with our media agency and lead the day-to-day logistics of media campaign management and be very active in reviewing the strategies, tactics, buys and execution of all paid media campaigns. 


The Media Specialist should work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The person in the position should be prepared to flex both their creative and analytical muscles.


Ultimately, this role plays an active part in helping drive ratings, digital views, revenue and results for our paid media investment.


  • Acts as a key liaison with our media agency for Freeform/Disney Channels Worldwide (DCWW) media. Helps to manage the agency representatives and provides briefing information and general guidance as plans are developed
  • Reviews plan submissions from the agency with marketing teams, provides feedback, and then submits them for approval to department management
  • Collaborates during media plan development of all campaigns
  • Ensures the execution of various media elements, per the agreed upon plan strategy, and focuses on management of essential details and information flow
  • Works closely with Marketing teams, Director of Media & Manager of Media on all campaign elements
  • Manages vendor relationships between the DCWW and Freeform teams 

Basic Qualifications

  • Minimum of 3 years of overall work experience preferred including 1 year of experience in a media strategy and planning
  • Must have a passion for media and entertainment 
  • Should have finger on the pulse of kids and teen, young adult media trends 
  • Analytical as well as creative/conceptual thinker
  • Passionate about pop culture and TV/Media
  • Must be proficient in Microsoft Word, PowerPoint, Outlook and Excel
  • Can demonstrate ability to follow directions and take ownership of assignments to completion
  • Must work well under deadline pressure and exhibit ability to be a strong team player
  • Highly organized with attention to detail & strong grammar skills
  • Professional phone manner and strong inter-personal people skills
  • Must have a positive and can-do attitude
  • Must be team-oriented

Required Education

  • Bachelor's degree or equivalent work experience

Preferred Education

  • College degree in Media or related field preferred

Additional Information

  • Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
Application Instructions: 

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