Media/Social Media Specialist

Weill Cornell Medicine
New York

Under guidance, creates content and measures and evaluates Weill Cornell Medicine's (WCM) social platforms. This role actively engages multiple audiences via social media to increase visibility, interactivity, and brand awareness as well as conducts daily monitoring and tracking of traditional media and compiles reports to create consistency of tracking, analyzing and reporting of metrics standards. Finally, this role supports WCM's institutional social media and media efforts, ensuring best practices across campus and provides direct support to the Office of External Affairs.

Job Responsibilities

  • Assists with managing all WCM's social media accounts including Instagram, Twitter, LinkedIn, etc.). Conducts daily monitoring of all WCM's social media activity. Monitors and identifies trends in social media tools and applications.
  • Manages reporting and metrics on all social media activity. Assists with creating and setting effective benchmarks for measuring the impact of social media and digital content; tracks and reports on the effectiveness of social media efforts.
  • Composes regular social media entries on all social media platforms; works closely with the Media Relations and Editorial teams to identify, draft and schedule posts that amplify WCM content and media placements.
  • Collaborates with faculty/administrators/staff to understand and help advance communications needs via social media. Ensures effectiveness of social media and encourages adoption of consistent and relevant social media techniques & institutional policies.
  • Monitors social media activity for the institutional and WCM department-affiliated accounts; acts as a social media first responder, handling feedback from all audiences; navigates patient complaints via social media to the appropriate WCM department.
  • Organizes and tracks social media oversight queries; responds to social media account registration submissions and manages oversight project management.
  • Compiles daily monitoring report; curates bi-weekly media report for leadership; tracks media results for annual news coverage report, including daily input and tagging of articles, conducting monthly reviews and compiling quarterly analytics.
  • Conducts entry-level media relations, such as pitching institutional editorial stories to academic medicine newsletters, responding to/coordinating incoming media requests via the External Affairs' media line and managing PR listserv email queries.
  • Provides support for all on-campus filming; reviews and assesses filming requests and provides media team with logistical support.
  • Provides administrative support for the media and social media teams to support the Director and Assistant Vice Provost of Communications and Marketing.


  • Associate's Degree


  • Associate's degree in Communications, Marketing or related field is preferred. Bachelor's degree in Communications, Marketing or related field is highly desired.
  • At least 1-2 years of Communications or public relations experience.
  • Previous experience in an academic, medical, or scientific environment is a plus.
  • Demonstrated knowledge of major social media platforms.
  • Previous experience with graphic design software (Adobe Photoshop, InDesign) and web content is beneficial, but not required.
  • Previous experience in media and social media monitoring software is beneficial, but not required.

Knowledge, Skills and Abilities

  • Excellent writing skills, high degree of attention to detail, superior organizational skills, and strong communications and interpersonal skills.
  • Demonstrated organizational skills and the ability to juggle multiple projects simultaneously.
  • Demonstrated knowledge of major social media platforms.
  • Demonstrated proficiency with MS Office Suite and database applications.
  • Demonstrated technical and creative skills.
  • Ability to work collaboratively in a large organization with a diverse group of stakeholders.
  • Self-starter with high degree of initiative and the ability to think critically.
  • Proven ability to work collaboratively with other staff.
  • Demonstrated ability to interact with multiple constituencies and exercise diplomacy.

Licenses and Certifications


Working Conditions/Physical Demands

Weill Cornell Medicine is a comprehensive academic medical center that's committed to excellence in patient care, scientific discovery, and the education of future physicians in New York City and around the world. Our doctors and scientists-faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization-are engaged in world-class clinical care and cutting-edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian/Lower Manhattan Hospital, and NewYork-Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients - the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity/Minorities/Females/Vet/Disabled employer.

Monday, June 4, 2018