This role will be responsible for creating and championing the communications/publicity strategies across NBCUniversal International Networks, including Universal Channel, Syfy, Studio Universal, Telemundo Internacional, E! Entertainment Latin America, and E! Brazil, working closely with Brand Managers and partnering with local marketing leads across the region.
Design and develop PR strategies to increase awareness of brands through free publicity and earned media to leverage the business goals for NBCUNI channels and programs
Manage PR Agencies across the region in their execution of communications strategy, including: Monitor and evaluate media coverage in the regions to ensure the local PR agencies deliver media value objectives. Create press kits, media alerts and promotional tools Coordinate set visits, press junkets and talent tours to the region Manage media inquiries and interview requests
Manage relationships with key distributors and Global team to maximize opportunities of access to talent.
Leverage existing media relationships and cultivate new contacts within business and industry media
Synergize corporate and trade communications and consumer publicity
Manage a seamless relationship between the London based Global PR team and local (in-territory) PR agencies
Proactively draft and/or edit communications documents (key messages, holding statements, Q&A, briefs etc.) and secure appropriate approvals
Prepare designated spokespeople to support trade communications (prep documents for interviews, arrange media training etc.)
Update business stakeholders on competition / trade developments in regions
Identify opportunities and negotiate partnerships and editorial alliances with traditional and non-traditional vehicles
Be in the know of local market trends, opportunities, venues, key media outlets and influencers that can be related to the target audience of each channel.
Maintain close view on industry trends and competitors’ programming and strategies to promote it.
Supervise assembly and presentation of reports to stakeholders and Global team
Work with all other Marketing areas to ensure that PR strategies are fully integrated with all related marketing efforts and business goals.
Manage PR Budget
BA/MA degree in Marketing, Advertising, Communications or a related discipline
PR professional with at least 5 years’ experience
Additional Job Requirements
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in Miami, Florida
Able to understand overall communications perspective
Proven knowledge of media landscape in Latin American territories, including non-traditional vehicles
Highly creative with an appreciation for high quality, stylish creative work
Good communicator and interpersonal skills – confident in presenting to senior management
Excellent writing and copy-editing skills in English and Spanish
Organized and detail oriented
Ability to multitask in a fast paced work environment
Ability to build multi-level and multicultural relationships
Comfortable with working in matrix structure and managing virtual teams
Enthusiastic and flexible. Able to deal with change and manage self and team under pressure
Passionate about Entertainment Industry
Event planning experience
Fully Bilingual (Spanish-English), Portuguese is a plus
Fully entitled to legally work in the US
Availability to travel for business purposes
In addition to the above, you may be required to perform other duties that fall outside your job title or key duties
Apply online at: http://tinyurl.com/y8snm9x5