Job Requisition ID: 5563
The Product Planning, Development, and Marketing Group includes all the functional areas that work together to develop instructional materials that meet current pedagogical and market needs for PreK-12. Content is developed for a wide range of media formats, including interactive digital media as well as print. Colleagues within PDM have varying expertise including the following: subject-matter expertise across all academic subject areas, design, art and photo management, production management, social media, quality assurance, content engineering, and permissions and licensing.
HMH is excited to fuel marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation. HMH is looking for a Social Media Manager for HMH's Content Marketing team, with a focus on managing and building community. This role is responsible for the effective and efficient management of all assigned HMH social media channels, including Facebook, Twitter, Pinterest, YouTube, Google+ and LinkedIn. This includes writing, executing and distributing content on those channels for organic social media strategies with the goal of increasing awareness and engagement, and growing the social media properties.
In this capacity, the Social Media Manager will work closely with other teams across the organization to mine compelling stories and lead the creation of engaging visual and written content for social media promotion of those initiatives. The Social Media Manager builds, manages, and executes a robust social content calendar that raises awareness of and engagement with the HMH brand and initiatives.
The Social Media Manager also works closely with others within the Content Marketing team to ensure alignment and integration with HMH's social media and content strategy, framework, and global editorial calendar initiatives. The Social Media Manager will work closely with the Director of Content Marketing to provide input into social media campaign strategy development and provide ongoing support on assigned projects.
In this role, the close monitoring of all assigned HMH social media channels and the ability to act quickly when needed, including the escalation and management of any customer service issues (in partnership with product teams) or crisis communications issues (in partnership with Corporate Communications) that arise is critical. More broadly, the Social Media Manager is also responsible for translating this monitoring and listening into the measurement of the success of organic and paid campaigns to inform social plans on an ongoing basis.
Develops engaging social media content in support of K-12 campaigns based on a deep understanding of audience, customer need, message, business objective, and market research
Builds, manages, and executes a robust social content calendar
Provides social strategy input
Manages and engages with the social media community – including content creation, monitoring and listening, and measurement
Monitors metrics and trending topics and uses results for future planning
Education and Experience
Bachelor's degree in communications, marketing or related field
3+ years of experience in corporate communications or marketing with a focus on social media or related field
Experience marketing B2B solutions or experience in publishing industry preferred
Knowledge of the K-12 education market strongly preferred
Knowledge and Skills
Extensive knowledge of Sprinklr, required
In-depth knowledge of all relevant social media channels and technology including management tools such as: Hootsuite
Ability to be analytical in understanding investments against reward
Creative approach to promotion of and engagement with the HMH brand
Excellent written and verbal communicator including strong attention to detail
Ability to work well in a team setting
Creative thinker able to thrive in a fast-paced environment
Might be in a stationary position for a considerable time (sitting and/or standing).
The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.
Apply online: https://careers.hmhco.com/job/New-York-Social-Media-Community-Manager-NY...(_MEOjobs_of_the_day_Monday_March_28th_203_27_2016)&mc_cid=ca32a85647&mc_eid=fb79844dd6