The World Bank's Africa Region Strategic Communications (AFRSC) unit is seeking a hands-on, innovative Social Media intern whose primary responsibility is to assist with growing the Bank's presence in social media and emerging media tools in Africa and globally.
Internship duties include:
Developing metrics and key performance indicators for analyzing and quantifying the benefit and impact of social media
Conceptualizing and researching new social networks in which the Bank should engage
Conceptualizing the development of a “social layer” on the Bank's Africa Region website by integrating blogs, user-generated content, ratings, and other elements
Assisting with developing and marketing key online events on the Africa Region’s Livestream channel
Posting content to Facebook, Twitter and other social media forums in which we engage
Helping to promote the Region's development blog Nasikiliza
Monitoring external blogs and social networks discussing the Bank in Africa and provide analysis of content
Bachelor of Arts or Bachelor of Science degree and a minimum of 2 years' experience in online marketing and social media communications
Deep knowledge of social media tools, including social bookmarking, tagging, dynamics of XML and blog publishing
Strong understanding of social media in relation to the broader media
Understanding of industry best practices
Excellent oral and written communication and presentational skills
Spoken and written fluency required in English; fluency in French a plus
Interested students should contact Nicole Amarteifio, Social Media Strategist, at email@example.com.