Social Media Manager


 KOIN 6, A Nexstar Broadcasting Inc. Television Station in Portland, Oregon is seeking a candidate to oversee and build up its social media properties, with the goal of increasing brand awareness, engagement and followers. We want a high-energy employee who has a passion for social media and a commitment to making the KOIN brand stronger on it. 
   JOB SUMMARY: Guide the news department’s efforts on social media, developing a strategy and a plan to execute it. 
   • Oversee and manage all of station’s social media platforms, with the goal of increasing engagement and followers 
   • Develop the station’s brand and voice on social media. Ensure that the ‘Watching Out For You’ brand gets established and built up on social platforms. 
   • Work with anchors/reporters to increase social presence, and help them show and enhance their personalities online. 
   • Create local social media videos. 
   • Implement techniques for social newsgathering. 
   • Work with promotions during events and sponsorships to develop social plans and strategies. Be point of contact during these times. 
   • Post stories to the website as necessary. 
   Specialized Knowledge/Skills/Abilities: 
   • Social media skills – facebook, twitter, etc 
   • Knowledge of digital publishing tools and platforms 
   • Ability to edit digital video 
   • Strong writing skills 
   • Background in working in news – an understanding of the styles, needs and workflows 
Education/Experience: Background in journalism preferred; 3 years+ of digital journalism experience required. 
Training/Equipment: knowledge of digital publishing tools 
WORK ENVIRONMENT/MENTAL/PHYSICAL REQUIREMENTS: High stress office environment with deadline pressures. Position will require day-to-day multi-tasking, and well as managing multiple projects simultaneously with frequent change in direction and priority. Work will include working with other managers, department heads and news anchors. 
NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned. 

Wednesday, March 20, 2019